Wednesday, November 14, 2007

Growing Up Camper

Article in Metropolis magazine online on the Camper footwear brand.

"Spain’s family-run shoe manufacturer confronts the pains—and perks—of being a truly global brand.. For a brand of footwear built on heritage, Camper has shown a remarkable willingness to innovate and even, in a recent series of counterintuitive moves, to challenge its original business paradigm..."

W: http://www.metropolismag.com/cda/story.php?artid=2984