Richard Branson's Rebel Billionaire show will start airing on Channel 7 at 9.30pm starting on Monday night on Oz tv. Fox have aired 4 episodes so far. By some media accounts, it doesn't seem to be doing as well as Trump's The Apprentice. I had a look at the episode guides to see what the show is about. Branson's challenges also have a physical element to them. The physical bits reads a bit like The Amazing Race. So it would seem he wants his chosen one to be a bit of a daredevil like himself, rather than focussing purely on the business side of things.
W: http://www.fox.com/rebelbillionaire/
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