Monday, March 19, 2007

Bholu products


Bholu is the work of Australian designer Jodie Fried. The products are bright and funky looking.

"Bholu products are designed in Australia and brought to life by traditional Gujarati women artisans from the remote desert communities of The Rann of Katchchh, Western Gujarat, India. Each piece is hand embroidered using traditional techniques, giving each product its own unique and original personality.

The philosophy behind Bholu is about creating products that we love and live with, while benefiting people we work with along the way. By using their traditional skills, the women artisans gain an income, hence independence and opportunity.

Bholu designs are simple, textural and bold and are designed for contemporary interiors and modern day living. Bholu products include cushions, throws, slippers and journals all made from wool felt with silk hand embroidery stitching. Further we are introducing a new kids range called "Bholu Bubalahs" featuring individual drawings from underprivileged children in India."