Speaker 1: Dr. Ken Hudson: Australia's leading expert on Innovation
Speaker 2: Chris Whitelaw, barrister
Ken will explore how you can 'Compete on Imagination':
* Are we entering a new era where imagination, not efficiency, drives business growth?
* What do most large organisations fear? They fear smaller brands (like you) with imagination!
* What is business imagination?
* If we can imagine it, we can build it (like mobile phones!)
* 'What a good idea!' the new consumer response?
* The 'Three Minds Model' (rational, emotional and imaginative)
* Imagination in action: work backwards not forwards...
Chris is a barrister, an accredited mediator and an expert in the field of arbitration and dispute resolution. He'll share his approach to minimising risk when extending credit to clients, and explain the steps you can take to ensure disputes are resolved quickly, efficiently and with as little ill feeling as possible.
Who: Creatives and marketers of all types, including writers, graphic designers, copywriters, web designers, film/TV, as well as the clients of these professions.
When: 6pm, Thursday 29 July. (FREE FOOD at 6.30pm; speakers start at 7pm)
Where: Upstairs at the Paddington RSL, 220 Oxford St, Paddington, Sydney (across from Paddington Town Hall)
Parking: Two levels of FREE undercover carparking - enter via County Ave or Weedon Ave.
How much? $30 (pay at door. Includes first drink free, and free quality finger food before and after event.
RSVP: http://www.writeanswers.com.au/last_thurs_club.htm
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