Thinking Outside The Cup

This article is about Howard Schultz continuing to push the growth of the Starbucks brand. He sees Starbucks as a 'people business' and so looks at ways of creating an experience for Starbucks customers. He has opened a range of Hear Music Coffeehouses where customers can enjoy their coffee and listen to music for free and burn tracks they like to a CD for a fee.

Article at: http://www.fastcompany.com/magazine/84/starbucks_1.html