SMH article about some companies like Ford realising that online advertising is proving to be a very cost effective medium for reaching their target audience. The article says last year, Ford purchased "roadblock" ads on the major online US portals and it reached 40% of American men aged 25 to 54 in one day. Ford also found the online campaign was 10x more cost-effective than TV advertising in getting the same numbers.
Full article at: http://www.smh.com.au/articles/2004/07/21/1090089216261.html
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