AGDA seminar on Experience Branding (Branded environments).
Speakers: Marcus Lui, Co-creative Director of Design, The One Centre and
Alex Ritchie, Executive Director, Brand Environments, Landor
"Experience Branding explores rich brand experiences for consumers and brings to life the brands core values using brand spaces, products, communications, touch-points and multi-sensory branded environments.
Using key case studies, the talk will inspire designers to understand all disciplines and the importance of an explicitly defined 'brand language'"
Australian Museum
Cnr College & Williams Streets, East Sydney (entrance William Street)
5.45pm for 6.00pm start, with drinks to follow
W: http://www.agda.com.au/eventsnews/nsw/events/2007/Experi01.html
art, design, web culture, ideas, inspiration, community, lifestyle, environment
