"You can make a big difference to the Third World at the checkout - at little cost to yourself.
If you could improve the life of a Colombian coffee farmer or a Ghanian cocoa grower by just changing brands, would you?
Millions of people worldwide have, simply by strolling into a supermarket in London or Berlin or Los Angeles or Sydney, and buying a Fair Trade product.
The blue-and-green Fair Trade mark appears on products as an independent guarantee that disadvantaged producers in the developing world are getting a better deal..."
W: http://www.smh.com.au/articles/2006/04/24/1145730846962.html