"The following is commentary by Jeanne M. Liedtka, the executive director of the Batten Institute at the University of Virginia's Darden Graduate School of Business Administration.
Design has been called the "secret weapon" of business in the twenty-first century. That might be a stretch. But what would it actually mean if business managers took design seriously? How do designers think? After studying various kinds of designers for a decade, I'd like to share my thoughts."
The article lists and explains each of the following points.
1. Invention is the mother of all business strategies
2. Persuasion is primary
3. Simplicity is significant
4. Inspiration is needed
5. Function matters
6. Experimentation is part of the process
7. Strategic conversations should be inclusive
8. Question assumptions
9. Focus on the possibilities
10. Last things first
"Successful design is based on imagined possibilities made real."
W: http://biz.yahoo.com/prnews/060317/dcf041.html?.v=34
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