Pedestrian is a 'street magazine' in dvd format. They're also about to put the material on their website. The dvd covers fashion, music, art etc. It was started by Oscar Martin and Chris Wirasinha, both in their 20's.
AFR Boss magazine - November 2005 (magazine comes with the Australian Financial Review newspaper) issue did a feature on them. According to that article, they were working at Universal McCann and decided to do their own thing. They spent about $12,000 to buy a camera and and computer and taught themselves how to edit digital video, interviewed Tsubi, got advertisers on board, and then away they went.
W: http://www.pedestriangroup.com.au/
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