Article on Technologyreview.com about more companies encouraging their employees to blog as a way to swap ideas with programmers, and get suggestions and feedback from customers etc.
"According to Phipps and Schwartz (from Sun Microsystems), not only do Sun’s blogs show customers that the company is paying attention to their concerns, but they have also become a major channel for communicating with programmers outside the company who write crucial third-party applications that run on Sun’s hardware and operating systems.
More than 1,000 of Sun’s 32,000 employees blog about their work (most at blogs.sun.com)..."
W: http://www.technologyreview.com/articles/05/04/issue/brief_sun.asp
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