Sighted a brochure/booklet titled 'Arguably the world's most useful gift catalogue' at a number of shops along King St, Newtown. It's one of the most creative and well thought through marketing campaigns I've seen. It really highlights the issues faced by the world's poor in a very clear and innovative way. It's presented similarly to a gift catalgoue but the items listed are things like: 'D Safe Water $15', 'F Rice Bank $25', 'L A Toilet $70', 'M Small Business Loan $100' etc.
W: http://www.tear.org.au
