A Contest to Outwit Google

This article in Wired online, talks about the SEO Challenge (Search Engine Optimisation) which is sponsored by DarkBlue, an Australian affiliate-marketing company, and SearchGuild.com. It challenges participants to use any search engine optimisation method to try and claim the number one spot on Google for an odd term. The term is "negritude ultramarine" which means "dark blue" in Latin. The first round has been won by Brandon Suit. Suit says that he used the backlinking strategy to help him get ranked Number One.